In 2004, Aaron began channeling his love for all things popular culture into the website GeekintheCity.com. He received recognition for combining modern political climates with genre fiction, such as writing about societal gender issues and the sexual orientation of the various characters on Star Trek the Next Generation. Understanding one could poke fun at the very thing he loved, Aaron started the internationally popular podcast Geek in the City Radio, where all aspects of pop culture are covered. He led the charge in 2008 to rename Portland’s 42nd Avenue as Douglas Adams Boulevard, learning that combining fandom with government bureaucracy isn’t easy. Although the name change never happened, Aaron is still proud that he helped force the City of Portland into admitting their less than fair policy on street name changes and as a result instituted a new policy for citizen involvement on street names. 2008 also marked the year GeekintheCity.com won Willamette Week’s coveted designation of “Best Blog That Isn’t a Waste of Time.”
2009 heralded the return of live radio dramas in Portland when Aaron began to write and star in A.Z. (a series set in Portland’s dark future, after the zombies conquered the world) and The Adventures of the Crimson Mist (a heart-felt love letter to pulp adventure during the golden age of radio). Both series were well received and on their way to a second season when the cold hand of corporate buyouts ended both programs. In January 2011, Aaron self-published his first comic, La Brujeria, a whimsical take on Western European myth mixed with Latin American folklore. La Brujeria’s plot revolves around a Mexican American woman named Althalia, gifted from her ancestors with the power to control the dead, once she is hired at the Golden Bought Pawn, a shop that acts as a front for a paranormal investigation company based in Portland. La Brujeria draws on Aaron’s Hispanic heritage, his love of mythology, and his adopted hometown of Portland. Aaron is married to an amazingly supportive wife and a embarrassingly cowardly greyhound. He currently writes for Newsarama while continuing his work on his own creative projects.